Best Tools for PPC Advertisers: Top Software to Optimize Campaigns

AdEspresso is a comprehensive PPC campaign management platform designed for creating, managing, and optimizing Facebook, Instagram, and Google Ads with powerful A/B testing and analytics.

Ahrefs is an advanced SEO and competitive intelligence platform that provides PPC advertisers with deep insights into competitor strategies, paid keyword opportunities, and ad performance analysis.

CallRail is a powerful call tracking and analytics platform designed for PPC advertisers and marketers to attribute inbound phone calls to specific marketing campaigns, keywords, and ads.

Funnel is a comprehensive marketing data hub that automates the collection, cleaning, and organization of data from all advertising platforms, enabling PPC advertisers to perform unified reporting and advanced analysis without manual work.

Google Ads is the industry-standard PPC advertising platform that enables businesses to display targeted ads across Google Search, YouTube, and millions of partner websites to reach customers at the moment they're looking to buy.

Google Analytics is a comprehensive web analytics service that tracks and reports website traffic, providing PPC advertisers with critical data on campaign performance, user behavior, and conversion attribution.

A free keyword research tool within Google Ads that provides search volume forecasts, bid estimates, and campaign planning features for PPC advertisers.

Google Tag Manager is a free tag management system from Google that allows PPC advertisers, marketers, and developers to deploy and manage website tags for tracking and analytics without editing site code.

Hotjar is a behavior analytics and user feedback platform that helps PPC advertisers visualize visitor interactions on landing pages through heatmaps, session recordings, and surveys to maximize conversion rates and ad spend efficiency.

Instapage is a dedicated post-click optimization platform that empowers PPC advertisers to build, personalize, and optimize high-converting landing pages for their ad campaigns.

Kenshoo is an enterprise-level digital marketing and PPC platform designed for managing, automating, and optimizing advertising campaigns across search engines, social media, and e-commerce channels.

MarinOne is an enterprise-grade digital advertising management platform designed for agencies and large advertisers to unify, automate, and optimize PPC campaigns across search engines, social media, and e-commerce channels.

The official web application from Meta for creating, managing, and analyzing pay-per-click (PPC) advertising campaigns across Facebook, Instagram, Messenger, and the Audience Network.

Microsoft Advertising is a professional search engine marketing platform for creating, managing, and optimizing PPC campaigns on the Bing, Yahoo, and AOL search networks, offering unique audience reach and competitive advertising costs.

A comprehensive PPC management platform designed to automate optimizations and provide advanced reporting for Google Ads and Microsoft Advertising campaigns.

SEMrush is a comprehensive, all-in-one marketing platform providing tools for PPC advertising, SEO, content marketing, social media, and in-depth competitive research.

SpyFu is a premier competitive intelligence platform for PPC and SEO professionals, providing deep insights into competitors' advertising strategies, keyword history, and organic search performance.

Supermetrics is a leading data integration platform that automates the transfer of PPC, SEO, and social media marketing data into tools like Google Sheets, Looker Studio, and BigQuery for streamlined reporting and analysis.

Unbounce is a conversion platform and landing page builder designed for PPC advertisers and marketers to create, test, and optimize high-performing landing pages without developer resources.

A comprehensive suite of PPC management tools and advisory services designed to help small and medium-sized businesses optimize their Google Ads and Facebook Ads campaigns for maximum return on investment.